"How to increase traffic to your Web site without spending advertising dollars."  

How does your site rank on the search engines?  

Click Here for FREE Report!

 

Here are some of the latest statistics:

Google now dominates Internet search - accounting for 46% of the search referrals directly and is also responsible for many of the visits from Yahoo (which uses Google for searches that are not satisfied by their own directory.  Google search rated #6 in 1999 and has become a clear winner in 2001!  Did you know that Google didn't even exist 3 years ago?  

 

Excite staged a come-back - For some reason it was doing poorly last year, but this year it has improved.

 

GOTO increased strongly - up 366% from last year!!!!

 

Disney's Go (formerly Infoseek) went out of business in 2001.

The total overall increase in search engine usage (keep in mind that some search engines dropped by over 100% !) averaged an 88% increase !!!!  That's how important Search Engines are to getting visitors to your site!  If your site is submitted properly and professionally, you should expect results.

 

Now, on to how we can help you!

There's a pervasive myth among Web site managers that submitting your Web site to hundreds of search engines will result in thousands of new visitors. That's just not true - submitting alone is not enough.

When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches, or does your competition?

If you're listed but not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to.

There are two obstacles to solving this problem. First you have to know the many techniques that will move you into a top 10 position. Then, once you learn how to achieve a top 10 search position, you have to monitor your progress - a crucial step, and it normally takes hours to do right.

Some people reported that they would spend close to 30 hours a week checking and improving their search positions. 

Below are just a few examples of what we do at Absolute Solutions -  a must for any web site if they want to be listed in the top 30: 

A top 10 ranking in a major search engine like Infoseek, Lycos, or AltaVista will often generate more targeted traffic than an expensive banner advertising campaign - and, a good search engine position is like highly targeted advertising that is both FREE, and effective!

Over 90% of the search engine traffic to most Web sites comes from 8 to 10 major search engines. Therefore, you should prepare your server for a considerable increase in traffic after achieving just a few top 10 search positions.

Does it really work?

A healthy dose of skepticism is probably a good idea on the Web today. However, we believe we can put your mind at ease.

Achieving a high ranking on the search engines is the best advertising "bargain" on the Web today. The reason is simple: Millions of searches are done everyday. The thousands of Web sites that appear near the top of those search results essentially get free advertising. The visitors coming to those sites are more likely to buy on average since they were specifically searching for that product or service. Therefore, you have a very low cost of advertising (free), with a potential high rate of return, maximizing your profits, while minimizing your risk.

The effectiveness of search engine marketing is not just our own opinion. Third party surveys back us up on this claim:

According to a July 1998 study, guess what the most effective advertising strategy was for Web marketers?

1.        Banner ads?

2.        Print ads?

3.        Spam mail?

Sorry, none of the above!  The single most effective method of generating Web site traffic are Search Engines followed closely by Solicited or Opt-In email.

The following scale demonstrates how each Web marketer in the WebCMO survey rated the over-all effectiveness of the following methods on a scale of 1 to 5, with 5 being the most effective. 

Search Engines 3.35
Solicited or Opt-In Email 3.34
Offline Advertising 3.04
Press Release 3.00
Banner Advertising 2.85
Discussion Forums 2.83
Sponsorships 2.61
Newsgroups 2.46
Strategic Linking 2.44
Spam 1.83 

However, those Webmasters that found the search engines effective must have known the secret: People must be able to find you on one or more keywords when they do a search!

OK, so the Web marketers in the above survey found search engine marketing effective you say? But if everyone wants to be in the top 10 positions, I'm never going to get there right? Wrong! In fact, so many people make this assumption that they don't even try to improve their positions in the first place. Or, most try and tackle the process by hand and fail miserably. This leaves a wonderful opportunity for those who really want to succeed, and who are savvy enough to use the latest tools.

We've also found that over half the people out there don't even know they need to submit their site, or if they know enough to submit, don't even realize there's more they should be doing. Therefore, of the millions of Web sites out there, only a fraction of them are even trying to compete for those top positions.

In addition, there are not just 10 or 20 slots everyone is competing for as some people assume at first. Millions of different searches are being conducted everyday. Target multiple keywords and PHRASES that apply to your Web site's content. You might find some words less competitive than others and achieve top rankings quickly. Simply carve out a niche for yourself to greatly improve the odds of your success. This is basic "Marketing 101".

For example, if you are in the competitive category of "travel" and find it too difficult to obtain a high ranking on the word "travel", then create pages that describe in detail one particular destination or activity. Perhaps create a great page discussing "sailing in the Caribbean" and then have us help you optimize the page for that phrase. Most people try to be specific in their searches today, otherwise they get back thousands of pages that they aren't interested in. Take advantage of that bit of knowledge.

 

EMAIL Us for more information on our Search Engine Submission Program!

 

 

   [CONTACT US] 

(320)420-1790  -  (320)259-1113

 

[HOME]    [WEB DESIGN]    [OUR PORTFOLIO]     [INTERNET SERVICE]    [E-COMMERCE]  [SPECIAL GRAPHICS]    [HOSTING]   [SEARCH ENGINES]   [TRAFFIC ANALYZER]  [MAINTENANCE]    [CONSULTING]     [PROMOTIONS-MARKETING]  [ABOUT US]